I am only six months late in posting this story. But since the world of action sports has a long legacy of pushing the envelope in terms of controversial graphics, the story and images are important to have on file.
As Burton Snowboards released their line of snowboards last fall, two models, the Burton-Playboy Love Collection and the Burton Primo, generated a significant amount of attention as some organizations found the graphics sexist, wrong, dangerous, unacceptable, etc.
What do you think?
Burton-Playboy Love Snowboard Collection
Keegan and Mikkel’s latest ‘playmates’
The Burton Playboy limited edition snowboards were created at the request of two of Burton’s professional snowboarders Mikkel Bang and Keegan Valaika. Both Burton and Playboy were founded on principles of individual freedom, and the collaboration has resulted in boards that reflect this attitude. The imagery on the boards is tastefully done, and we believe that they will be collector’s items. The 1000 snowboards will be fully wrapped with an 18+ age disclaimer to purchase.
Burton Primo Snowboard
mutilate the mountain, then terrorize the streets
Burton has a long history of working with artists on snowboard graphics. When collaborating with an artist, Burton does not restrict the artist’s freedom of expression. The Primo graphic was created by world-renowned skate artist Todd Bratrud, who has worked on projects for such companies as Vans, Volcom and Flip Skateboards. Burton is proud to collaborate with artists like Todd.